Google adsensce open to third party.

This is what google had to anounce on their blog.

Today, we're announcing that Google is accepting third-party advertising tags on the Google content network in North America. This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns.

What does mean now you can use Google ads with approved third party ad server. This means more revenue for you. Third party ad severs serve ads from multiple ad networks .  This means if Google does not has enough ads to show then it it will show ads from any other ad network to which you belong. All that you need to allow your third party ad server access to your account. .

Currently these the certified third parties:

• Advertiser ad servers: DoubleClick (DFA), Mediaplex
• Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast
• Research firms: Dynamic Logic, IAG Research, InsightExpress, Factor TG

So get ready to earn more officially

Google Mobile Search Ads

South Korea's largest wireless carrier, SK Telecom, said it may launch search ads powered by Google this year:

"We are considering beginning Google's mobile-search ads on our wireless Internet network during the second half of this year," said Yang Yoon-seon, head of SK Telecom's search department."

SK Telecom has incorporated Google's search engine for its wireless Internet service, but has yet to offer the mobile-search ads.

Now Google has expanded this trial to include mobile ads for U.S. partners. It will be a limited beta test for AdSense for mobile. AdSense for mobile allows publishers to monetize their mobile websites through the placement of targeted text ads. Publishers can take advantage of the fast-growing mobile advertising market and benefit from our targeting technology.


Now it's success depends on how many use web on Mobile and how many will join for it??