Sunday, August 19, 2007

Google's New report In adwords

Goohle recently introduced a new report in the AdWords Report Center. The Search Query Performance report .This shows for what qurie was you add shown and clicked.

click on image for larger view

It has 4 important fields

  1. Search query- This shows what the user searched for.
  2. Search query type - This tells type of query as in weather it was a exacyly related to your site or broadly or other. It shows them as "BROAD", "EXACT", "PHRASE".
  3. Impressions - this tells you how may times your ads was shown.
  4. Clicks - howmany people clicked on those ads.

Lets' look at Search query type in detail
Say you have a site related to Gmail if some one types "Mail" your ads are visible but that's not the your offering .Now if some one types "Gmail" and your ads are visible then it's a exact match.

This tells you for what keyword you got the maximum click. Say you have been bidding on "Gmail" but you got a max visitors for "Filters" or "Contacts" and very less for "Gmail" you can stop bidding for "gmail" and start bidding for "Filters".

To see this report

  • Log in to your AdWords account
  • Click the 'Reports' tab at the top of the page.
  • Click 'Create Report.'
  • Select 'Search Query Performance' as your Report Type

You need to select the add (text ads, image ads, video ads, etc.) for which you want this report.


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