Dodgeball's model

While the business model is not clear today, they clearly building a network that's attractive to advertisers. The opportunities for local and personalized advertising are tremendous given the detail of data provides by participants in the Dodgeball network.

While text messages are limited to 160 characters, they should have space to add,.In fact, they could customize the ads based on the type of establishments people are visiting. Or target the ads to specific locations.