Thursday, March 1, 2007

Google may plays dogeball with orkut


Demographics are similar between Orkut and Dodgeball. All evidence points to Dodgeball being used mostly by young people. In Brazil, home to 65-70% of the Orkut user base, it is mostly 13-30 year olds who use Orkut.

In terms of mobile usage, Brazil is nearly at 100 Million users according to a recent report:

"The number of Brazilians owning mobile phones rose to 94.9 million in August, up 2% from July, according to preliminary figures released Monday by telecommunications regulator Anatel. Brazilian mobile phone ownership rose more than 20% when compared with September of 2005, when the number of mobile phones was 78.9 million."

While obviously Orkut + Dodgeball is not all about Brazil, it's probably a good pointer to how complementary the two services are. Google will target the US market first, as they always do.

While there's no firm evidence yet that Orkut will merge with Dodgeball, I believe it's just a matter of time. John Battelle even kind of predicted it back in May 2005, with this comment: "What is Dodgeball? I dunno, but is seems like Orkut + Mobile done right, I think."


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