Google Buys Feedburner

Google buys feedburner.
FeedBurner is a news feed management provider launched in 2004.FeedBurner provides custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers. FeedBurner is a typical Web 2.0 service, providing web service application programming interfaces (APIs) to allow other software to interact with it. As of June 22, 2007, FeedBurner hosted 779,820 feeds for 454,969 publishers.

On June 3, 2007 FeedBurner was acquired by Google Inc., for a rumored price of $100 million.
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"This is an area where we saw a lot of opportunity and that was growing quickly," Susan Wojcicki, vice president of product management at Google, said in a conference call with reporters.

Google has been expanding aggressively into enabling offline forms of advertising, such as in print and on radio and television. Now it can put ads in the more than 430,000 RSS (Really Simple Syndication) feeds that FeedBurner has and it can expand its AdSense Web site publisher network with the FeedBurner publishers.

This means that the Google's advertisers will have more access to (FeedBurner) publishers.

Goggle has started the integration with blogger by allowing it's users to use feedburner's feed than it's own.